The Problem Isn't Your Product
It's Your Approach
Too many subscription businesses use retention strategies that:
Completely miss subscriber intent and mindset.
Depend heavily on one size fits all discounts.
Only kick-in once a subscriber has already walked out the door.
Sound familiar?
Good news: it doesn't have to.
Meet Retention Engineering
Predict, personalize, and intervene at the exact moment a subscriber considers cancelling.
Increase LTV
Customers
Justin Blake
Design studio
Maggie Johnson
Renumerate
John Smith
Marketing agency
Predictable growth
Your revenue growth becomes predictable and sustainable.
Lower acquisition pressure
Act at the moment of intent
Intervene with mindset-driven offers when it matters most.
Why Should You Even Care?
$180B lost to churn every year. 46% of those losses are preventable.
See how it worksChurn isn’t about product
Insight87.5% of cancellations aren't related to your product quality.
Blanket discounts fail
Common pitfallBlanket discounts miss the mark and fail to retain valuable subscribers.
Personalization wins
What worksMindset-driven, personalized interventions outperform standard offers every time.
The New Playbook:
Core Principles of Retention Engineering
Identify the Mindset
Every cancellation decision is personal. Figure out why.
Intervene in the Moment
Engage in real-time when subscribers are most open to staying.
Personalize the Offer
Customize an offer tailored specifically to their mindset.
Experiment Continuously
Test relentlessly. Optimize endlessly. Never stop learning.
Not All Subscribers Are the Same
Stop Treating Them That Way
Personalization is your new superpower.
Each subscriber can benefit from an offer that speaks directly to their need. Retention Engineering isn't leveraging outdated demographic segmentation, it's how you deeply understand and dynamically respond to real-time subscriber mindsets like:
Price-Sensitive: Needs carefully targeted financial incentives.
Low Usage: Flexible pause options or targeted re-engagement.
Unmet Expectations: Needs support.
Ready to level up your retention game? Join Retention School
The 2025 Subscriber Cancellation Report
What if nearly half your churn was preventable? Our groundbreaking study of 600+ consumers exposes "Churn Blindness"—the inability to see why subscribers really cancel until it's too late.
Get the report that's changing how subscription brands think about retention.
Calculate Your Churn Blindness Tax in 10 Seconds
Based on our 2025 study of 600+ subscription cancellations, we built a calculator that shows what "curing churn blindness" is worth to your business. Input your subscriber count and churn rate to unlock your personalized retention revenue opportunity.
Calculate Your Churn Blindness Tax