What 600+ users revealed about the massive missed opportunity in subscriber retention
Why subscribers leave, what could have made them stay, and how smarter cancel flows can turn exits into second chances -- all in the 2025 Subscriber Cancellation Report from Renumerate.
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What’s Inside the Report?
- An introduction to Churn Blindness, the inability to see, understand, or act on the real reasons subscribers cancel until it’s too late. Sound familiar?
- The #1 reason for cancellation—and it isn’t necessarily that users can’t afford the subscription.
- The many levers that product teams can use to retain customers who are looking to cancel—deep discounts are one, but they won’t move the needle for everyone.
- Real quotes that show exactly what businesses missed—with context on how they could’ve kept their subscribers from cancelling.
From the Mouths of Subscribers
"If they gave me another month free I would have kept it and waited to see if my son used it more..."
— Former ABC Mouse subscriber
"I didn't realize I was still paying for this. I thought I cancelled months ago."
— Former streaming subscriber
"I love the product but I had to cut back on expenses this month. I'll probably come back when things settle down."
— Former cloud storage user
"I only signed up to prep for my trip to Spain. Now that I'm back, I don't need it anymore."
— Former language app subscriber
Renumerate Helps You Retain the 46% of Subscribers Who Are Open to Staying
Renumerate helps consumer subscription brands retain more customers by delivering AI-powered, personalized retention experiments.