Winback
Win back churned subscribers
Not every customer can be saved at cancellation. Run experiments to discover the perfect winback formula—test timing, messaging, and offers to maximize reactivation rates.
Winback Experiment
Recommended action
Set 60-day timing as default for all winback campaigns
Reach churned customers where they are
Different customers respond to different channels. Deploy winback campaigns across email, in-app, and your subscription portal.
Email Sequences
Multi-touch campaigns that convert. Send the right message at the right time with automated sequences.
Subscription Portal
When churned customers return to manage their account, show them compelling offers to resubscribe.
In-App Messages
If churned users return to your app, trigger targeted messages with special comeback offers.
Test everything, optimize continuously
Run experiments across timing, messaging, and offers to find the winning formula for your business.
Timing Experiments
Test when to reach out—immediately after churn, 30 days later, 60 days? Find the optimal window for your audience.
Messaging Experiments
Test different subject lines, email copy, and CTAs. Does "We miss you" outperform "What we've been up to"?
Offer Experiments
Test discount amounts, free months, plan upgrades, or feature unlocks. Discover which offers drive the best ROI.
Sequence Experiments
Test the number of touchpoints, spacing between emails, and escalation strategies in your winback sequences.
How Winback works
Three steps to recover churned revenue
Set up your experiments
Define what you want to test—timing, messaging, offers, or all of the above. We'll help you design statistically sound experiments.
Automatically reach churned users
When customers churn, they're automatically enrolled in your experiments. Emails go out, portal offers activate, all on autopilot.
Analyze and optimize
Track reactivation rates, revenue recovered, and statistical significance. When you find a winner, roll it out to all churned customers.
On average, 26% of churned customers return when reached with targeted winback campaigns.
Source: Customer WinBack Benchmark Study
Ready to win back churned customers?
Start recovering lost revenue with automated winback campaigns.